When you decided to obtain a DVD for
your science fiction assignment in Module 4, where did you go to find a movie
based on a Philip K. Dick book? Did you
rent or purchase a DVD, or did you view it digitally on your computer using
Netflix, or a similar vendor of video-on-demand? The DVD that I used for my Science Fiction Assignment was Total
Recall. I enjoy collecting movies, so I
had previously purchased a copy of the movie to add to my movie
collection.
Is the current competition between
DVDs and video-on-demand an example of increasing returns or Red Queens? Justify your response with sound reasoning
and specific examples?
Yes,
video-on-demand is a great example of Red Queen. According to Dr. Thornburg (2009), Red Queens
occurs when there is huge competition between two or more technologies that hit
the market at the same time, and by chance one of those technologies gets
locked in and drives the other technology device to extinction. Video-on-demand hit the market, and it has
driven Blockbuster and other DVD/video companies out of business. Consumers can conveniently rent and watch
movies within the comfort of their home by accessing Netflix. Hulu, and their satellite
company.
Where do you think DVDs and
video-on-demand are on the four criteria of McLuhan’s tetrad?
I do believe
that eventually DVDs will be obsolete, and video-on-demand will be the choice
consumers will choose to watch movies.
We live in a digital world, and all our needs will be met using
technology devices.
Resource
Laureate Education, Inc. (2009).
Increasing returns and red queens. Baltimore, MD: Author.
I posted to the following classmates blogs: Kristy Burroughs @ http://kburrough2012.blogspot.com/2013/02/normal-0-false-false-false-en-us-x-none.html?showComment=1360468855681#c2942346712621875809, and Charee Hampton @ http://champton1019.blogspot.com/2013/02/red-queens-and-increasing-returns.html?showComment=1360469507557#c716315537491993320.
I posted to the following classmates blogs: Kristy Burroughs @ http://kburrough2012.blogspot.com/2013/02/normal-0-false-false-false-en-us-x-none.html?showComment=1360468855681#c2942346712621875809, and Charee Hampton @ http://champton1019.blogspot.com/2013/02/red-queens-and-increasing-returns.html?showComment=1360469507557#c716315537491993320.